Its a play on embrace, extend and extinguish (EEE) https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish

For me its not about corporate/non-corporate. I think it would already hugely improve the situation if social networking wouldn’t be controlled by one monopoly.

It’s the same with E-Mail and RSS. It’s working fine because there is no monopoly.

I mean, that was a leap ahead, but there are currently a few companies directing towards the fediverse: Meta, Wordpress, Medium, Mozilla, Flipchart. Also look at the most recent The Verge arcticles about the fediverse, they are also pushing the point that the social web will be a growing market in 2024 (https://www.theverge.com/23990974/social-media-2023-fediverse-mastodon-threads-activitypub).

You could say that this is all hype, but I think its clear the “hobby phase” of the Fediverse is beginning to end and a new phase starts. At the latest when Threads federates with Mastodon.